Sonoma Valley
Hospital (SHV) is a nonprofit hospital located in Sonoma California. The
hospital has 83 beds and an average daily patient volume of about 40. Sonoma
Valley Hospital has been benefitting from a parcel tax which will be effective
until 2017. The parcel tax provides approximately $3 million per year and
creates financial stability for the organization. Sonoma Valley Hospital’s
patient satisfaction is above the nation average, and it is continually rising.
It also has an excellent staff satisfaction rate compare to other organizations
in the sector.
The three main
buildings of the organization were built between 1957 and 1978. The aging
facilities needed upgrade and improvement. The organization had started the
upgrade and improvement process two years ago and had done an excellent job,
but the radiology equipment and some physical plant systems still awaiting
needed upgrades.
SVH has been
having a significant decrease in inpatient volumes since 2010. The projection
of inpatient in for 2013 would be 1543 compare to 1615 in year 2010. However,
outpatient services are increasing which also led to an increase in outpatient
revenue. SVH is considered challenged
sustainability under a study of exposure verses readiness of hospitals for the
changes in healthcare performed by Deloitte in 2012. The finding suggested that
the organization needs to reposition its financial and strategic plans in order
to survive in the long run.
Government
sequestration and health care reform are pushing health care organizations
toward value based operations. SVH needs to improve its efficiency and reduce
unnecessary cost to maintain revenue margin. The organization also needs to be
prepared for its $3 million per year capital shortage once the parcel tax
expires in 2013. Capital project analysis can be used by
SVH to analyze budgets for new projects while conducting the annual capital
budgeting. The organization can also incorporate zero-based budgeting in to its
plan to eliminated unnecessary projects so that more resource can be saved or
relocated to other important operations.
The future of healthcare profit
margins is filled with uncertainties. Government budget cut may lead to
constriction in Medicare and Medicaid payment, and other commercial payers will
likely to follow suit. SVH will need to find more
creative financing techniques, including different kinds of fundraising, and
seek extensive partnerships that are able to provide additional capital
funding.
Resource
Sonoma valley Hospital (2014). 2014
Three-Year Rolling Strategic Plan. Retrieved from
http://www.svh.com/wp-content/uploads/2012/03/SVH-Stretegic-Plan-FY2014-
DRAFT.pdf
DRAFT.pdf


